Service — Blog content

You have been publishing.
Nobody is linking.

Most crypto projects publish consistently and get very little back for it. The gap is usually what they built, not how much. The full explanation of why most content earns nothing, and what does earn links, is in why blog posts don't earn links. Long-form articles for technically literate audiences, structured for search and readable by AI.

From $250 per article

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What is included

Every article covers the full stack

  • 01

    Topic and angle selection

    Most clients come in with a list of topics they think they should write about. The first conversation is usually about narrowing that to what they can actually own. High-competition, shallow coverage is the most common waste of a content budget in crypto.

  • 02

    Entity mapping and research

    Every article is built around the entities and co-occurring concepts Google and AI tools expect to see in a thorough treatment of the topic. That means the relevant protocols, people, events, regulatory bodies, and data sources. Each one named and linked to an authoritative source.

  • 03

    Long-form writing, 1,500 to 4,000 words

    Written for a reader who knows the space. No explaining what a wallet is. No hedging on technical claims. The tone shifts within pieces, the structure is not predictable, and the writing does not read like it came from a template.

  • 04

    Semantic HTML with Article schema

    Delivered as clean HTML with Article schema, about and mentions fields populated, and all entity references linked to authoritative sources. AI tools parse structured content. Unstructured content gets skipped.

  • 05

    Internal linking with full context annotation

    Every internal link is placed where the semantic context supports it, with surrounding sentences that tell the parser what the destination page is about. Anchor text alone passes almost no signal. Context does the work.

How it works

Four steps, payment upfront

Most clients find the back-and-forth is lighter than expected. If you can explain what your protocol does and who reads your content, that is enough to start.

1

Brief call or email exchange

You share where you want authority, what your audience looks like, and what you have already published. That is enough to scope the first piece.

2

Topic and entity review

A short document covering the proposed angle, the primary entity the article will target, the co-occurring entities it will reference, and the intended search intent. One round of feedback before writing starts.

3

Payment and first draft

For standalone articles, full payment is required before writing starts. For larger ongoing arrangements, 50% upfront and 50% on delivery. First draft within five working days of payment clearing. One round of revisions is included.

4

Final delivery with schema

The finished article delivered as HTML with Article schema, populated mentions, and all entity references in place. Ready to upload.

Good fit / poor fit

This works well in specific situations

Good fit

  • DeFi and Web3 protocols needing regular editorial content
  • Teams with a topic list but no writer who knows the space
  • Teams who have published consistently and have little to show for it
  • Founders with a point of view who need someone to put it on paper
  • Teams that have published inconsistently and want to fix that

Poor fit

  • Projects needing daily social or newsletter volume
  • Shallow explainers for non-technical audiences
  • Keyword-stuffed SEO content with no editorial standard
  • Token promotion or sponsored content
  • Short turnarounds under 48 hours
All content is structured for AI readability. Article schema, entity linking, and semantic HTML are standard on every piece. That means tools like ChatGPT and Perplexity can parse and cite your content, not a competitor's.

Sample work

See what this looks like in practice

Long-form article — DeFi / Stablecoins

How to Know If a Stablecoin Is Actually Stable

A 3,800-word risk framework covering fiat-backed, crypto-backed, and algorithmic stablecoin models, with detailed analysis of the Terra collapse, the SVB episode, and the MiCA regulatory response. Written for protocol teams and technically literate investors.

Read the article

Who this is for

Built for teams who know the difference

There is generic Web3 writing, aka compiled content, that could apply to any protocol, and there is writing that demonstrates actual familiarity with the space: the mechanics, the history, the events that shaped the current landscape. Technically literate readers notice the difference within two paragraphs.

Most of the projects that get in touch have tried the first tier and found it underwhelming. The articles exist, nobody links to them, and they do not convert a serious investor or partner. Usually the topic was wrong before a word was written.

The starting price is $250 per article for standalone pieces. Volume and retainer arrangements are available for teams publishing regularly. Get in touch to discuss what makes sense for your project.

The stablecoins article on this site was written to the same standard as every client piece: entity-mapped, schema'd, and built for a reader who already knows the space. That is what you would be getting.

Ready to start

Tell us about your content

Share what you are working on and what you want to build authority around. No commitment required to have the first conversation.

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