For years many of my clients were burning through six-figure ad budgets for fleeting engagement. Paying for traffic is expensive and when the payments stop, the traffic stops.
They came to me frustrated, understanding that not only is online advertising prohibitively expensive, the transient focus of online advertising is fundamentally unsuited for a complex technology like cryptocurrency.
I help clients solve that problem by implementing Evergreen Content that can drive visitors for years after publishing. Shifting the focus from renting attention to building a durable, digital content asset.
Stop renting attention. Start owning the digital conversation.
★ ★ ★ ★ ★
“Thank you very much David! It has been great working with you, and the feedback from my colleagues has been excellent.”
Weston F.
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Ghostwriting Customer
Frequently Asked Questions
Will content marketing deliver better ROI than paid ads for my crypto project?
Relying on paid ads for traffic is Like renting a Lambo for a Crypto Conference. Yes when you pull up in a flashy rented Lamborghini heads will turn and you will get noticed. But once the rental’s over, the Lambo disappears and so does all the attention. Paid ads grab attention as long as you’re paying, but the second the budget runs out, your traffic vanishes just as quickly as the rented Lambo. Whereas effective content is more like owning a staking node that keeps generating rewards long after the modest initial setup costs.
Content marketing delivers long term, produces more leads that paid ads, and costs less (Demand Metric, 2025 Marketing Report).
I’m struggling to stand out in a crowded marketplace, can killer content really help me cut through the crypto noise and get noticed?
Yes indeed it can. I often get feedback that promoting crypto brands or services can be like shouting into a void. Paid ads are part of this clutter, all blending into the noise, but a well-crafted blog or PDF report can grab attention, help to establish your brand as a thought leader, and turn prospects into valued customers.
What’s the process for working with you for content marketing, how much of my time will it take?
Many of my clients were initially worried about having to set aside hours of their time. But over the years I have developed a streamlined process that requires just a single consultation or completing a short form by email (think 30 minutes or so rather than hours). From that point I will handle everything with just a final approval of drafts required from you. In summary, after a quick chat, I take care of the content marketing leaving you to focus on running your business.
Is content marketing cost-effective for crypto/blockchain startups with limited budgets?
Content marketing should be the go-to option for any brand with a limited budget. They cost less than paid-ads, last much longer and deliver a higher ROI.
Can content help my crypto brand build trust in an industry renowned for scams?
Absolutely! Content can educate and 58% of consumers trust brands that prioritize education over hype! [Source: Edelman Trust Barometer, 2025).